Overexposure and old film makes it hard to pick out what you're seeing: here's a black-and-white conversion of the same shot:
The SX70 is desirable among the hipster crowd, possibly because it's one of the few Polaroid cameras that is a "reflex" model: that is, when you look through the viewfinder, a set of mirrors and lenses is letting you peek through the actual lens, allowing a fine degree of focus -- much finer than the rainbow-striped "One Step" or "The Button" models that it seems like everyone had in the 70's and 80's. It's a cool little camera, and while trying to figure out how to fit the wrong film inside* I found this pretty-awesome version of the old SX70 ad with "Garbageman" by The Cramps overlaid:
(caution: may cause unexplained rocking out)
Turns out the original video was directed by the infamous Eames brothers, best-known to me of the creators of the Eames Lounge Chair, which was the chair of choice of my late photography-nut grandfather. The Eames name has become a shorthand to mean "mid-century design" and has a certain degree of hipness to it as well.
Suddenly I'm cool all over the place.
* The 600 film packs have little nubs on the bottom that get caught up in a tensioning spring in the SX70. You can use a playing card wedged under the film to make a little ramp as you slide it in, then remove the card to seat it properly. 600 film is faster than the original SX70 film, and there are instructions in the nets about using filters to trick the SX70 sensors into compensating, though it's not strictly necessary.
